Thursday, February 01, 2007

Buzz, Balls, and Advertising

Regular readers of A Newbie's Guide to Publishing know that I don't believe book advertising is cost-effective.

Gregory Huffstutter has disagreed with me on this topic, and many of his smart responses can be found in the comments on this blog.

He's doing a guest column on MJ Rose's blog about roadblock advertising. Here's the link:

http://mjroseblog.typepad.com/buzz_balls_hype/2007/02/the_ad_man_answ.html

I want you to check it out. Not because I believe he's right, but because I believe he's wrong.

What do you think? Go there and weigh in on the conversation.